
Object 1 builds contemporary residential mid-rise towers with architectural identity distinct from the dominant glass-tower template. Appeals to investors who want differentiation in the secondary market. Founded by Egor Maslennikov, part of the international TSZ Group.
Object 1 is a fast-rising mid-market developer with an international parent. Launched in the UAE in 2022 by founder and CEO Egor Maslennikov and part of the international TSZ Group, it became one of the most active developers in JVC and JVT within roughly three years.
Its product leans on architectural identity, contemporary mid-rise towers with a distinct look rather than the dominant glass-box template, aimed at investors who want differentiation at a mid-market ticket.
As a young brand with foreign roots, the diligence is delivery cadence and after-handover management. The district fundamentals (deep rental demand in JVC/JVT) are strong; the developer's own track record is still being written.
Pricing is accessible with competitive yields, set against a heavy new-supply pipeline in its core districts that can temper short-term capital growth.
The team's read: Object 1 is a credible mid-market pick where design sets it apart. The open questions are handover reliability and which tower holds occupancy in a crowded JVC market.
Object 1's architecture-led positioning gives the resale story a hook other mid-rise builders don't have. Photographs differently, lists differently. Strong fit for investor portfolios looking for variation.

High-yield apartment investor hub.
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Large suburban family masterplan.
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Lower-density villas and townhouses, growing fast.
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Central low-rise district near DIFC.
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Object 1 releases new towers and villa phases on a rolling cadence. The best allocations move through a short broker list before any public release. The team sits on that list and works inventory directly with the Object 1 sales team.
If a specific Object 1 project is on your shortlist, message the team. They can tell you exactly what is available, what payment plans are negotiable, and whether the launch is worth the entry price.
Mario Costa, Founder · Costa Global Capital