Buyer profile
End-users who want walkable beachfront in old Dubai, plus a small investor pool for short-term rentals.
La Mer is a Meraas beachfront stretch on the original Jumeirah coastline. Mostly retail and dining at ground level, with a small residential allocation above. The address has a distinct old-Jumeirah feel rather than the high-rise Marina pattern. The appeal is a low-rise, old-Jumeirah beachfront feel rather than tower living, which suits end-users and boutique short-lets; supply is small, so it trades on scarcity and the specific unit.
End-users who want walkable beachfront in old Dubai, plus a small investor pool for short-term rentals.
Supply is very limited. Most stock is held by long-term owners.
Lifestyle, walkable beach, old-Dubai authenticity.
Developers and long-term owners in La Mer don't always list on the public portals. Pre-launch allocations, distressed resales, and investor-to-investor transfers move through a short list. The team keeps that list current.
If you want to be on it for La Mer, message him direct. He responds himself, usually inside an hour.
Mario Costa, Founder · Costa Global Capital