La Mer. Beachfront retail strip living. Mario Costa, Costa Global Capital
Prime · Waterfront

La Mer. Beachfront retail strip living.

La Mer is a Meraas beachfront stretch on the original Jumeirah coastline. Mostly retail and dining at ground level, with a small residential allocation above. The address has a distinct old-Jumeirah feel rather than the high-rise Marina pattern. The appeal is a low-rise, old-Jumeirah beachfront feel rather than tower living, which suits end-users and boutique short-lets; supply is small, so it trades on scarcity and the specific unit.

AED 2.5MEntry price
AED 25MCeiling today
5.5-7.0%Net yield range
20-26 AEDService charge / sqft
The team's read

What you need to know about La Mer.

Who buys here

Buyer profile

End-users who want walkable beachfront in old Dubai, plus a small investor pool for short-term rentals.

What to watch

Diligence points

Supply is very limited. Most stock is held by long-term owners.

Best for

The clean thesis

Lifestyle, walkable beach, old-Dubai authenticity.

La Mer at a glance.

Property types
Apartments, Beachfront residences
Major developers
Meraas
Nearby landmarks
Jumeirah Beach · City Walk · DIFC
Service charge
20-26 AED per sqft per year
Net rental yield
5.5 to 7.0 percent depending on building and unit type
Schools nearby
JESS, Horizon, Latifa, Raffles.
Live from Propspace

Available in La Mer

Loading La Mer inventory. Pulling live data from Mario's Propspace CRM.
Mario Costa
Talk to the team about La Mer

Off-market in La Mer? Often.

Developers and long-term owners in La Mer don't always list on the public portals. Pre-launch allocations, distressed resales, and investor-to-investor transfers move through a short list. The team keeps that list current.

If you want to be on it for La Mer, message him direct. He responds himself, usually inside an hour.

Mario Costa, Founder · Costa Global Capital

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